High End Examples

These are cutting edge motion design pieces. They are very engaging and can make long complex presentations watchable. They can stand alone as artistic pieces. They require artists with significant skill and time. While in general an individual artist could create these, it would be much easier and quicker with small team of 2-3 people. These would require After Effects, Maya, and other high-end video and audio production tools and equipment.

The Spoken Project from The QBF on Vimeo.

World Wide Web Foundation from TENDRIL on Vimeo.

Eminem_Just Lose It_MV / Kinetic Typography / doho from doho on Vimeo.

How Nuru Works from Nuru International on Vimeo.

JESS3™ / The State of The Internet from JESS3 on Vimeo.

Typography Presentation from Tutku Tetik on Vimeo.

The Pale Blue Dot Typography from Nick Lyons on Vimeo.

declare certo from paralelo zero on Vimeo.

Outliers, Vol I: Iceland from effixx on Vimeo.

Tread Softly by Heebok Lee from jamesss on Vimeo.

The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo.

Medium End Examples

These examples are at a professional level. They have intricate camera moves and text animations. They are produced with a high aesthetic, and combine pictures, video, graphics, and type. They are compelling, and easier to watch. These require professionals to create, and should have relatively standard costs for artist time, and asset creation/purchases. Individuals and small teams could produce these with After Effects and Maya.

Everything is a Remix Part 3 from Kirby Ferguson on Vimeo.

Typography On My Mind from FormTroopers Playground on Vimeo.

Easter from Bjorn Amundsen on Vimeo.

Compassion from Dustin Bankord on Vimeo.

WaterAid / Kinetic Type/ Motiongraphics / Commercial from Henry Chang on Vimeo.

Television is a drug. from Beth Fulton on Vimeo.

Intact Insurance - Amplify from Jump Studios on Vimeo.

Diabetes kinetic typography from NERKEN on Vimeo.

Ira Glass on Storytelling from David Shiyang Liu on Vimeo.

Low End Examples

These examples are okay. They work, they are clean, they get the message across without too many distractions. They are not particularly inspired. They are cheap to produce and just about anyone could do them.

Bad Examples

These examples are not hi-quality productions, and should be avoided if possible.  This is likely the quality of work you can expect from most students and amateurs. They lack artistic refinement. They are very cheap to make. All of these could be done easily in After Effects.


Sermon on the Mount Typography from Jordan Ferrell on Vimeo.